Building Traffic Through SEO

If you know SEO, then you know Leslie Rohde’s work.

One of the many factors that are important in ranking at Google is the use of keyword rich links and that is a “secret” Leslie Rohde broke in the Spring 2002. Prior to that point, “link popularity” — the simple counting of links — was state-of-the-art. It was not until his development and release of OptiLink that “Link Reputation” — the analysis of the link text — was widely recognized as crucial to top ranking. Fast forward a few years and even the most basic course in SEO teaches the importance of link text.

Lightning struck a second time a year later with his invention of “Dynamic Linking”, a method to control the distribution of PageRank within a website. The SEO community has since named this technique “PageRank Sculpting” and it is widely taught and practiced by advanced SEOs everywhere. As of 2009, these two techniques, Link Reputation and PageRank Sculpting, are the mainstay of ranking improvement at Google and are the foundation of much of SEO practice.

Today, Leslie continues to update his tools and methods while consulting with clients, running his own affiliate sites and teaching Internet marketing both privately and as the first faculty member at StomperNet. All good stuff and he continues to enjoy it all, but what really excites Leslie is the newer methods he has been developing privately.

You can learn more about this at:

http://seobraintrust.com